📅 Free 30-min strategy call  — Limited slots available this month
Free 30-Minute Strategy Call
I'm Ajay

AI-based Digital Marketing Strategist
for Founder-Led Businesses.

I help businesses simplify their digital growth through clear strategy, AI growth systems and measurable KPIs.

80% chances of reducing your marketing costs in the discovery call itself.

Book My Free Strategy Call → Why founders trust me
👤 Founder of 3 businesses
📅 17+ years of experience
🏭 7 industries
Ajay Binani
Founder · GYA, minimalisTee & Beyond Avg
More about me

I am a founder. I understand your pain and know what matters.

Over the years, I have built and led three ventures across very different spaces:

Get You At (GYA)
AI growth partner for your marketing and automation solutions
minimalisTee
A brand redefining minimalism globally
Beyond Avg
Content and communication solutions

Whether you are a startup finding your footing or an established business looking to evolve digitally, I help you set up and automate your branding, website and digital marketing goals & KPIs.

Client work

Businesses I've worked with.

From food startups to sportswear giants — every engagement is hands-on, strategy-first, and results-focused.

Food & Beverage
Dunkel Braun
A premium German-style bakery brand based in India, built around artisanal craft and modern branding.

My role

  • Built brand identity and visual language from scratch
  • Designed and launched the brand website
  • Scaled up online food delivery platforms to INR 15 lakh per month of sales
  • Set up quick-commerce and delivery channel strategy
  • Executed full launch strategy for the brand's digital debut
Brand · Website · CRM · Launch
Manufacturing
Karnika Industries
A mid-sized industrial manufacturing company looking to establish a credible digital presence and generate B2B leads.

My role

  • Rebuilt website from the ground up with a B2B focus
  • Established brand guidelines and communication tone
  • Launched and managed social media presence
  • Built B2B lead generation funnels
  • Improved search engine visibility and organic reach
Website · Brand · SEO · B2B Leads
Real Estate
Uttarayan Group
A real estate developer with multiple residential and commercial projects seeking to improve lead quality and reduce acquisition costs.

My role

  • Audited and restructured ad accounts (Meta + Google)
  • Integrated CRM for lead tracking and nurturing
  • Built high-converting landing pages per project
  • Drove down cost-per-lead through targeted campaigns
  • Revamped website UX for better lead capture
Ads · CRM · Lead Gen · Website
Finance
Eastern Finance
A financial services company aiming to build digital credibility and attract new-age investors through structured content and SEO.

My role

  • Conducted a full digital audit of existing assets
  • Built a 12-month digital marketing roadmap
  • Developed in-house marketing capability and SOPs
  • Structured content strategy for trust-building
  • Advised on compliance-safe digital communication
Audit · Roadmap · Content · Strategy
Manufacturing
Shree Rakhi
A specialist manufacturer of traditional rakhi products, seeking to expand from wholesale to D2C and improve digital discoverability.

My role

  • Built brand identity and communication framework
  • Designed and launched the D2C website
  • Set up and managed social media channels
  • Built seasonal ad campaigns around key festivals
  • Improved search presence for category keywords
Brand · D2C · Social · SEO
Sports & Lifestyle
Auli Lifestyle
A Shark Tank-featured sports nutrition and lifestyle brand scaling up post-investment with a need for structured growth systems.

My role

  • Developed post-investment growth roadmap
  • Built KPI framework for marketing and sales tracking
  • Optimised performance ad campaigns across platforms
  • Trained the internal marketing team on systems and tools
  • Aligned digital strategy with investor growth expectations
Growth · KPIs · Ads · Team Training
SaaS & Tech
Dopplr
A B2B SaaS platform targeting the US market, requiring a sharp positioning and founder-led communication strategy.

My role

  • Developed US-market digital strategy and positioning
  • Built founder brand communication and LinkedIn narrative
  • Assessed digital readiness and gaps vs. US competitors
  • Set KPIs and tracking systems for early-stage growth
  • Created content framework for thought leadership
US Market · Founder Brand · KPIs
Sports & Lifestyle
Xtep India
The Indian arm of a global sportswear brand, expanding its digital footprint and improving marketing efficiency across channels.

My role

  • Audited existing digital assets and ad accounts
  • Built a structured digital marketing roadmap for India
  • Set up performance tracking and reporting dashboards
  • Managed and optimised paid campaigns across platforms
  • Coordinated between global brand guidelines and local execution
Audit · Roadmap · Ads · Analytics
Food & Beverage
Chaat Raja
A popular street food chain looking to formalise its brand and scale through digital ordering and local discovery.

My role

  • Defined brand identity and tone across touchpoints
  • Built and launched the brand website
  • Set up online ordering and quick-commerce presence
  • Launched local SEO and Google Business optimisation
  • Created social media content and growth playbook
Brand · Website · Local SEO · Social
🚀

Your Business Here

Ready to add your name to this list? Let's talk about what growth looks like for you.

Book a Free Call →
How I work

A clearly defined, 5-step process.
Experimented across 9+ businesses.

Every engagement follows the same structured thinking — regardless of your industry or size.

1

Should your business go online at all?

Not every business needs the same digital presence. We start by understanding whether going online is the right move for you — and in what form. This prevents expensive mistakes before they happen.

2

What should your digital foundation look like?

Website, brand identity, social media presence, content structure — we design the right foundation for your business goals, not a generic template.

3

How should people discover you?

SEO, paid ads, social, email, AI search — we identify the right channels for your audience and build a clear discovery strategy around them.

4

How much should you invest, and what should you expect?

Transparent budgeting, realistic timelines, and honest expectations. No inflated promises — just a clear picture of what your investment will produce.

5

How do you measure and improve?

Dashboards, KPIs, and regular reviews that tell you what's working and what to change. You'll always know exactly where your marketing stands.

Why I do this

Because I genuinely enjoy helping
businesses make sense of the digital world.

If your business is not online, your business will be out of business."

— Bill Gates

Years ago, one line changed the way I looked at business. That idea stayed with me.

Since then, I have worked closely with businesses across industries to help them build stronger digital foundations — through websites, branding, social media, SEO, content, email marketing, performance campaigns, and strategic planning.

I do this because it is meaningful work. It is exciting to be close to where the world is moving, and even more rewarding to help businesses move with it.

Let's talk about your business →
In your free 30-minute call

Here's exactly what happens
on our call.

80% chances, I save you money in the discovery call itself.

01 · We Diagnose

An honest look at your current marketing

We look at what you're currently doing — website, social, ads, SEO — and identify the 2–3 things that are costing you the most leads and money right now.

02 · We Clarify

A prioritised plan — specific to your business

You walk away knowing exactly which lever to pull first. Not a generic checklist — a specific, sequenced plan based on your stage, size, and goals.

03 · We Explore

Whether we're a fit to work together

If there's a genuine fit, I'll explain how GYA engagements work. If there isn't, I'll tell you that honestly too. Either way, you leave with something useful.

Come with your website, your current marketing spend, or just your questions. Or nothing at all — just show up.

What clients say

Real founders. Real feedback.

Not case studies — just what people who've worked with us actually said.

★ ★ ★ ★

Just wanted to give a quick shoutout for all the awesome stuff being done with DigitizeNow. The blogs are super engaging and really nail what we're all about. She brings such a great vibe and passion to her work that you can see it in everything she does. Honestly, it's having the perfect mix of creativity and pro-level skills all rolled into one.

S
Siddhartha Dev
Founder & CEO, Digitize Now
★ ★ ★ ★ ★

Very professional and efficient team, hand held us throughout the process and delivered high quality results within stipulated timelines. Highly recommended for all digital marketing related works.

V
Vijay Chowdhary
Founder, Xtep India
★ ★ ★ ★ ★

Thanks to Subrata and the GYA team, our website looks stunning and is a true reflection of our vision. If you're looking for a reliable and dedicated partner to bring your online presence to life, I highly recommend GYA!

R
Rashmi Govardhan
Founder, Actif Solutions
Book your free call

Pick a time that works for you.
It takes 30 seconds to book.

Choose a slot below — you'll get a confirmation instantly. The call is 30 minutes on Google Meet. Free. No strings attached.

Common questions

Things people usually ask before booking.

Is this call really free? What's the catch?+
Completely free. I give you honest, useful input regardless of whether you work with GYA afterwards. Some of these calls turn into long-term partnerships — but only when there's a genuine fit. There's no pressure to decide anything on the call itself.
My business is early stage. Is this still for me?+
Absolutely. Some of the most impactful conversations I've had have been with early-stage founders building things right from the start. In fact, getting the strategy right early saves you enormous time and money down the line.
What should I prepare before the call?+
Nothing mandatory. If you have a website URL, a rough sense of your current marketing spend, and what results you're hoping for — great. But if you're starting from scratch with no clarity yet, that's completely fine too. Just show up.
What's different about working with you vs. a regular agency?+
I've built businesses myself, so I approach your marketing the way a co-founder would — not a vendor. Every client works with me directly. I focus on clarity, systems, and transparency: you will always know what iss being done and why, and what it iss producing.
What happens after the call?+
You'll walk away with a clear picture of your next move. If it makes sense to work together, I'll explain how GYA engagements are structured. No pressure, no follow-up pitch sequence — just a straightforward conversation about what's right for your business.
Book My Free 30-Min Strategy Call →